Best Consumer Goods Website

The Extra Mile What makes a best-in-class pet food website? Don’t treat it like pet food. Treat it like Nike. Or BMW. Or Coach. Treat it like performance nutrition. And show how every dog or cat is not just a pet, they are a high-performance wingman waiting to seize everything their owner has to offer, be it a 5-mile run or 5 more minutes of play. Where you can do a little more, because you’re getting a lot more. And that’s what we called the new Eukanuba website redesign—The Extra Mile. The Extra Mile design embodies the three core pillars of Eukanuba Pet Foods: health, activity, and nutrition. Encapsulated by the communication idea of Fuel Awesome, the new Eukanuba website clearly positions what Eukanuba stands for, what our nutrition is meant for, and how much further pets and pet owners can go with the help of Eukanuba. To bring this bold vision to life, every facet of the website was reinvented. Most importantly, we created a communication platform for the Eukanuba brand to build upon. A best-in-class digital hub that holistically connected the idea of Fuel Awesome to the passion pet owners experience every day. Seeding the space for a new tribe of consumers in the category. And defining the white space for the Eukanuba brand to sink their teeth into. http://www.eukanuba.com

Contributors:

Chief Creative Officer:	Lucas Peon
Creative Director:	Pat Morgan
Associate Creative Director:	Ray Elfers
Copy Director:	Jed Golden
Art Director:	Scott Hoverman
Senior Designer:	Eddie Sun
Associate Copywriter:	Chris Simmons
Associate Designer:	Chelsea Sanders
Sr. Account Supervisor:	Katie Shelander
Solutions Analyst:	Ryan Kleshinski

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Location: USA