Best Family Rich Media Online Campaign

GOAL
Silver Dollar City Attractions wanted to increase the ticket sells for Silver Dollar City theme park passes and Showboat Branson Belle cruises.

STRATEGY
Aristotle developed an online media campaign through TripAdvisor. Using a budget of only $8,000, Aristotle targeted four cities in which potential customers accessed TripAdvisor.com.

To narrow our focus, we targeted users who identified themselves as certain types of travelers on TripAdvisor.com. For instance, users identified themselves as Family Travelers and Attraction Seekers by viewing Family and Attraction type content on TripAdvisor.com.

Our Target Locations:
• Branson, MO
• St. Louise, MO
• Kansas City, MO
• Wichita, KS

Contributors:

Creative Director:	Rhen Wilson
Artist:	Christopher Stashuk

ARISTOTLE INC.

Location: United States