The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Fashion Or Beauty Email Message Campaign
http://enews.naturopathica.com/q/cWDX0vX6uIcjRvMSmWZUW1jXYW7F16FmdNpVrzo7tNGBeJyQDvobMY3f1
http://enews.naturopathica.com/q/XXWcmmPYyyqVfOD3e9xK15CT9vbRvYRAIt9S64ibJtA0a9wQtmU5rThqn
http://enews.naturopathica.com/q/_LQBqWnVx7pnVzEjT_kd87tBuM7eQVeQxaXjjAb7caq0fu-QVWD6O-usR
To introduce new users to the Naturopathica brand, Naturopathica launched a Welcome Series of emails. With gorgeous, branded photography that set the tone for the Naturopathica experience, this email series offered a special offer, insight into the brand founder & CEO, and highlighted the products that make Naturopathica the spa industry’s best-kept secret. Triggered at signup through a modal window, an automated engine released this branded sequence of emails.
The Welcome Series has a +48% open rate, +10% click rate and +24% conversion rate – the highest engagement results from an email campaign. Since launch, sales from the Welcome Series alone lifted total e-commerce sales +6%, and lifted total web traffic +12%. New customer sales have lifted +107% year over year.
Contributors:
| Sarah Falcon: | Director, Direct Marketing & Sales |
| Suzie Morgan: | Marketing Associate, Digital Content & Creative |
| Eon Kim: | Creative Director |