Best Consumer Goods Interactive Application

Mixing Downy products results in some wonderful scents, but why mix them online when you can’t smell the results? Because when you find the combination that is right for you, it will reveal so much about you: your likes, your dislikes, your love life, even your fortune! And who better to tell you all about yourself than comedian Amy Sedaris? On downy.com, select one Infusions and one Unstopables product and Amy will tell you what that choice says about you. You’re also given a coupon and entertaining factoids, like “You have three pleather jackets: formal, semiformal, and everyday casual.”

Contributors:

Chief Creative Officer:	Lucas Peon
Creative Director:	Pat Morgan
Associate Creative Director:	Jason Langdon
Art Director:	Nicole Wehrle
Copy Director:	Jed Golden
Interaction Designer:	Matt Berohn
Designer:	Mark Van Patten
Producer:	Sarah AIcklen

POSSIBLE

Location: USA