Best Financial Services Online Video

Brand LendingTree is the nation’s leading online source for competitive loan offers, empowering consumers during the mortgage, refinance and auto loan processes. LendingTree also provides resources and tools and an online marketplace to connect consumers with multiple lenders to find the best mortgage loan. Since inception, LendingTree has facilitated more than 30 million loan requests and $214 billion in closed loan transactions. Challenge Through research, LendingTree borrowers found the mortgage process to be confusing and complex. To help LendingTree’s customer base and extend the brand’s position in the marketplace, LendingTree sought to produce an educational video series aiming to demystify the mortgage and home loan process. The videos needed to explain the complex subject matter of home mortgages and loans in an easy-to-comprehend format. The videos were to be viewed online across a range of channels, and optimized for search engines. Solution Extractable produced a seven-part video series that covers a range of topics from mortgage qualification guidelines to an overview of loan types and mortgage terminology. Each video ranges from one to three minutes in length and covers a specific “stage” in the mortgage process. Users can watch the series in order to understand the entire homebuyer’s loan process, or they can self-select by topic.

Contributors:

Chief Creative Officer:	Scott Briskman
Art Director:	Judy Ng
Interactive Designer:	Lucinda Waysack

EXTRACTABLE

Location: USA

About the Agency:

EXTRACTABLE is an award-winning, data-driven digital agency that develops innovative business and marketing platforms. EXTRACTABLE delivers personalized, responsive, and deeply engaging experiences and campaigns, which yield breakthrough results. Recent clients include Visa, Micron, FedEx, Lending Tree, GoPro, Symantec, Leapfrog, and BlueCross BlueShield. Founded in 1999, EXTRACTABLE is a privately held agency based in San Francisco, CA. For more information, please visit www.extractable.com or follow us on Twitter @EXTRACTABLE.