Best Shopping Email Message

Sold To The Most Responsive Bidder! Sony Rewards is upending the typical auction. Rewards Members are presented with a very limited number of cool items at low prices, and the price goes down hour after hour until they’re sold out.
Sony Rewards wanted to entice more members with reverse auctions. So they approached Acxiom Digital Impact to create a responsive template that could be:
• Scanable on laptops and phones, • Clean, clear and enticing,
• Easy for the client to quickly update and manage themselves.
We created a template that put the products front and center—and offered language that showed urgency by quantifying it. The new template is clear, fresh and fun. Members feel more invested, are quick to recommend the program to prospects, and the client can easily keep the momentum going, no matter which device is being used.

Contributors:

Global Creative Director:	Christine Cucuzza
Art Director:	Henry Belfor
Art Director:	Piyush Panchal
Managing Copywriter:	Joe Cross
Account Manager:	Jade Wang

ACXIOM

Location: USA