Best Shopping Rich Media Online Ad

SWELL created the world's first HTML5 Google Lightbox ad for Kate Spade's 2013 holiday campaign. The ad was a fully integrated extension of SWELL's proprietary shoppable video technology (SWELLplayer) featuring a video experience housed on Kate Spade's homepage during the busy holiday shopping season. The ad found itself at the intersection of fashion and new tech, bringing the world of visually striking fashion content into the e-commerce environment with the global reach of the Google GDN.

Contributors:

SWELL

Location: United States

About the Agency:

SWELL is a new kind of creative agency. We're known for our disruptive approaches and striking content. We work with multi-billion dollar brands, as well as other agencies, production companies, and high-growth tech startups. We live and breathe CONTENT, INTERACTIVE CONTENT and CONTENT HEAVY APPS (web, mobile, social, in-store). We're makers. We get things done.