Best Pharmaceuticals Interactive Application

Vaccinations. We get in touch with them more often than we think. For instance, think about the first years in a child’s life. A busy period for young parents. Among all their responsibilities, they also need to ensure their child receives the right vaccinations at the right age. And how about older people who often need booster vaccinations? Tricky thing here is that there are often long periods of time between boosters, making it not always easy to keep track over everything. GlaxoSmithKline wanted to help these people by offering relevant information on vaccinations in a customized, innovative way.This meant the creation of a consumer-centered support platform named ‘MyVaccination’ that helps the end user to keep track of their vaccinations and receive reminders via SMS and e-mail.

Contributors:

Head of Project Management:	Christophe Mes
Project Manager:	Roel Vanderauwera
Executive Creative Director:	Sam De Volder
Creative Director:	Mateusz Mroszczak
Senior Copywriter:	Christine Mes
Senior UX Designer:	Tina De Cock
Senior Interactive Designer:	Kelly Catteeuw
Front-End Developer:	Katrien Delarue & Bram Verdyck
Back-End Developer:	Lennart Stoop & Kim Willaert

THESE DAYS Y&R

Location: Belgium

About the Agency:

These Days is a full-service communication agency specialized in interactive marketing. With offices in Antwerp and Amsterdam, we offer, together with 125 colleagues services to clients such as Microsoft, Pioneer, Ford, Land Rover, National Lottery, Telenet, Q8, etc this both for the Benelux as the international market. Via the Wunderman network we have access to knowledge from over 65 local agencies in as many countries. More info on www.thesedays.com