Best Automobile Website, Best Mobile Website

The work done on Project Rushmore takes a modern dimensionalized storytelling approach, with full screen interactive video, to help contemporize a 110-year-old American classic brand. Through new video technology the fans and the fantasy of the open road are celebrated in six and a half minutes of luscious interactive video.

Today there are many examples of amazing time based video and interactive text. However, Project Rushmore asks the question, “Why can't we interact with the video itself?” Moving away from 20th century models of video interaction, this piece uses the video as the space for user connectivity and exploration. Users are allowed to seamlessly jump in and out of the video experience to discover new product features, or to immerse themselves in the fantasy of the open road on a Harley-Davidson touring bike.

Contributors:

Worldwide Chief Creative Officer:	Gaston Legorburu
Chief Creative Officer:	Gary Koepke
Creative Directors:	Ryan Hryciuk, Howard Goldkrand
Associate Creative Director:	Phil Bonnell
Copywriter:	Jim Nelson
Art Director:	Matt Rennick
Designer:	Trish Lamana
VP Business Lead:	Michael Shostak
Account Director:	Lydia Powell
Project Manager:	Jan Kanhai

SAPIENTNITRO

Location: USA