Best Music Mobile Application

Viacom Music partnered with Huge to create and launch a TV everywhere and second-screen co-viewing app for MTV, available for free on iPhone and iPad. MTV challenged Huge to determine how to best offer up its extensive content on mobile and tablet in a design worthy of its iconic youth culture brand. We knew that the app had to be much more than a TV everywhere platform. MTV is as much a shared experience among teenagers as it is a channel, so the app needed to be interactive and highly social. Huge set out to develop the user experience, design, and front-end and back-end technology of the app. We opted for a simple navigation with only three main sections—Home, Videos and TV Schedule—to allow for an immersive experience without distractions. We also sought to integrate social media in a convenient, intuitive way. Rather than create an MTV-only chat system, we connected the app to Facebook and allowed users to see which of their Facebook friends were logged in at the same time and then message them through Facebook messenger. Recognizing that teenagers don’t use Twitter so much for communicating with each other as they do for connecting with celebrities, we enabled tweeting directly from the second-screen experience as well.
The MTV app launched to rave reviews, giving the network’s loyal teenage following a brand new way to experience their favorite channel on the devices they use most.

Contributors:

Art Director, Huge:	Brian Baker
Product Design Lead, Huge:	Thadeu Morgado
Technical Director, Huge:	Miles Kafka
Lead Developer, Huge:	Karl Catigbe
Solutions Architect, Huge:	Luke Freeman
Program Director, Huge:	Rachel Ramaswamy
Program Director, Huge:	Julia Page
Project Manager, Huge:	Becky Soto

HUGE

Website: www.hugeinc.com

Location: United States

About the Agency:

Huge provides business strategy, design, marketing and technology services to some of the world's largest businesses and best-known brands. The company is known for successfully harmonizing user needs and business goals to create industry-changing digital experiences for its clients. Huge has offices based in the United States, Europe, Latin America and Asia, and is part of the Interpublic Group of Companies.