Best Beverage Interactive Application

When Washington State Wine wanted to bolster its top-of-mind awareness with the nation’s wine trade and media influencers, GreenRubino came back with a vintage big idea—The Recommendeuer. Featuring Greg Proops from television’s Whose Line is it Anyway, The Recommendeuer is a personality born only from the region famous for thinking outside the wine box. He’s bold. He’s Sardonic. And he knows how to recommend premium wine. Targeted influencers across the nation received this illustrious digital dossier filled beyond the brim with valuable articles, facts, Washington State wine truths, grape-science, and a bit of interactive nonsense...plus some strong Recommendations from the man himself—all delightfully squirreled away on complementary iPad minis. Each features a custom video greeting tailored to each individual recipient...inviting to watch and learn from the International Wine Mastermind and “Authority-Person-slash-Emperor”. iPad content, including short films, are all easily shared via social media channels...and the downloadable app is available on the iTunes store. The campaign launched in Washington DC Spring of 2013 at trade tasting events, backed by a tasty blend of targeted, traditional ads, retail point of sale...plus personalized Twitter invites to key influencers. It’s like the Recommendeuer says, the grapes would’ve wanted it this way. Salud!

Contributors:

President:	John Rubino
Creative Director:	Joe Quatrone
Art Director:	Ross Cattelan
Copywriter:	Torin Daniels
Account Coordinator:	Thomas Bobson

GREENRUBINO

Location: USA