Best Education Website

McGraw-Hill Learning Solutions called on Conversation to create a cohesive and strategic brand mission that highlighted MHLS’s strong capabilities and positioned the brand as a leader in the evolving education landscape. In addition, Conversation was asked to develop a messaging architecture that showcased the new brand position and aligned with each of MHLS’s targeted audience segments.

While the site’s sleek design is meant to attract visitors, the site itself attempts to reinforce the transition of the McGraw-Hill name from its strong association as a traditional textbook publisher to a customized digital content and solutions company.

The site was designed with unique navigation to provide a simplified web experience that is engaging and personalized for each user. This navigation immerses users in a digital experience, as they navigate content within a 3D space. In addition, an entire section of the site is designed for users to “create their own adventure” based on their needs and goals, providing each with the highest possible value.

Ultimately, the goal of the McGraw-Hill Learning Solutions website was and is to educate course instructors, academic administrators and technology offers about the wide array of customizable tools and in-depth services MHLS offers.

Contributors:

Founder:	Frank O'Brien
Account Executive:	Allison Klein
Design Director:	David Orellana
Director of Client Services:	Kristen Link
Developer:	Shaun Persad
Managing Director:	Mimi Lin

CONVERSATION

Location: USA