Best Automobile Rich Media Online Ad, Best Mobile Rich Media Online Ad

With an integration on AMC’s The Walking Dead, Hyundai had made its mark as the official getaway car of the zombie apocalypse. But we wanted to get fans even more engaged with our vehicles. So we created a mobile experience that immersed fans in the narrative of SURVIVAL—a popular topic among zombie fans everywhere—with Hyundai at the center of it all.

The Chop Shop app put three Hyundai vehicles and over 700 grisly parts at users’ fingertips, which they could use to build their very own zombie survival machine. One fan’s design would even be selected by The Walking Dead creator, Robert Kirkman, to be built and showcased at New York Comic-Con.

As part of a multichannel messaging strategy, we deployed an interactive takeover across a network of entertainment sites, urging zombie fans to save themselves—and giving them a peek through the doors of The Chop Shop.

Contributors:

Executive Creative Director:	Greg Braun
Creative Director:	Tom Pettus
Creative Director:	Scott Muckenthaler
Art Director:	Andrew Kapamajian
Copywriter:	Brian Chin
Developer:	Crave Online
Director of Integrated Production:	Jamil Bardowell
Director of Digital Production:	Matt Pollock
Digital Producer:	Steve Caldera
Account Supervisor:	Casey Nichols

INNOCEAN USA

Location: United States