Best Automobile Online Campaign, Best Mobile Online Campaign

With an integration on AMC’s The Walking Dead, Hyundai had made its mark as the official getaway car of the zombie apocalypse. But we wanted to get fans even more engaged with our vehicles. So we created a mobile experience that immersed fans in the narrative of SURVIVAL—a popular topic among zombie fans everywhere—with Hyundai at the center of it all.

The Chop Shop app put three Hyundai vehicles and over 700 grisly parts at users’ fingertips, which they could use to build their very own zombie survival machine. One fan’s design would even be selected by The Walking Dead creator, Robert Kirkman, to be built and showcased at New York Comic-Con.

Contributors:

Executive Creative Director:	Greg Braun
Creative Director:	Tom Pettus
Creative Director:	Scott Muckenthaler
ACD, Art:	Charles Gerstner
Copywriter:	Brian Chin
Art Director :	Derek Arzoo
Agency Tech Lead:	Derek Dintzner
Technology Director:	Peter Cole
User Experience Director:	Nate Mancester
Digital Producer:	Ashley Hadzopoulos

INNOCEAN USA

Location: United States