Best Consumer Goods Mobile Application

Millennials indicate that music is their leading form of expression. They also desire simplicity and avoid risk when undertaking new things (like painting). Dutch Boy sought a way to connect with them through their passion —music – in a way that makes color choice easy, fun and simple, the hallmark of the Dutch Boy brand.

Dutch Boy paintlist merges song-identifying technology with color characteristics to translate music into actual color palettes for the consumer. It matches specific attributes from a song to elements from a color’s spectrum to create a custom palette unique to a song’s identity.

Contributors:

Creative Director:	Jamie Venorsky
Art Director:	Jesse Taylor
Copywriter:	Anthony Pichotta
Copywriter:	Kevin Delsanter
Exec. Digital producer:	Jason Hutchinson
Digital Producer:	Carolyn Fertig
Studio Designer:	Justin Weese
Account Supervisor:	Brian Klausner

MARCUS THOMAS LLC

Website: www.marcusthomasllc.com

Location: United States

About the Agency:

Marcus Thomas grew up like most agencies – strongly rooted in brand-building principles. We have a firm grasp on how the four Ps of marketing affect a company’s bottom line. We’re schooled in marketing strategy and consumer insights. What makes this agency different is that we saw a long time ago that a brand cannot be wholly owned and managed. Or picked up and protected from the outside world. It never could. In the mid 1990s, that awareness drove us to see how digital strategies and technologies might impact a brand and its constituencies. So we grew our digital DNA. We hired digital natives. We made sure everyone in the agency had a POV on emerging technologies, platforms and social media. And we built a development team that is unmatched by agencies of our size. Today, Marcus Thomas is a fully integrated marketing communications agency focused on audience insight, idea generation and alternative delivery. We focus our digital DNA and organize our research, account service, creative, media and public relations teams into four communities of practice: CPG, B2B, Home & Garden and Professional Services. But we’re not overly rigid. We’ve learned to get out of the way and let the magic happen. Marcus Thomas is the product of a union between two of Northeast Ohio’s oldest and largest independent advertising and public relations firms: Marcus Advertising, founded in Cleveland in 1946, and Ira Thomas Associates, founded in Youngstown in 1937. DigiKnow, a pioneering digital marketing and technology firm in Cleveland and Buenos Aires, joined Marcus Thomas in 2011. Think creatively. Risk intelligently. Work passionately. Makes a great t-shirt, but it also happens to be our vision statement. We live to find new ways to solve problems.