The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Military Interactive Application
When HALO 4 launched, America's Navy was right there with them. Presenting the persona of Master Chief in an entirely new light. Showcasing some of the awesome technology America's Navy uses to bring the principles of courage, equality and fairness to the world. Adding an interesting layer of engagement to a popular gaming experience.
This unique partnership turned an unconventional media buy into a resoundingly successful and engaging interactive touch point. Here, the strategic creative approach was designed to capture the attention of the target audience of young people ages 17 to 24 – giving them access to everything from custom surroundings to exclusive content to un-lockable gamer downloads.
Though we can’t disclose the exact metrics, this experience performed head and shoulders above other Xbox promotions – winding up as one of the most successful digital endeavors America’s Navy has had to date.
Contributors:
| CCO: | Mark Simon |
| Executive CD: | Iain Lanivich |
| CD: | Eric Bookout |
| AD: | Mary Broedell |
| PM: | Katie Koch |
| Production Manager: | Nicole Walsh |
| Account: | Curt Tochet |