The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BIRLA SUN LIFE MUTUAL FUND


JAANOGE TABHI TOH MAANOGE - AN INVESTOR AWARENESS INITIATIVE BY BIRLA SUN LIFE MUTUAL FUND

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Best Financial Services Website

"Jaanoge Tabhi Toh Maanoge" is an investor education initiative by Birla Sun Life Mutual Fund and www.janotohmano.com is the digital face for this initiative. This website is intended towards empowering all the existing and prospective investors with knowledge on Mutual Funds, this website presents all the users with Informative and Interactive tools. The website is uniquely designed and simplifies the Mutual Fund concepts with the help of animated infographics. At every point there is an interaction with the users. The website tempts the users to go forward and know more by disclosing facts one at a time. This ensure that the user is engaged and moves forward towards learning more. Apart from simplifying the information about Mutual Funds in the interactive infographics format, this website provides learning and knowledge enhancement tools like quiz, the knowing game, ask a question and much more.

Contributors:

Dheeraj Mali: Senior Manager Digital Marketing - Birla Sun Life Mutual Fund
Molly Kapoor: Head Marketing - Birla Sun Life Mutual Fund
Ajay Kakar: Chief Marketing Officer - Aditya Birla Financial Services Group

BIRLA SUN LIFE MUTUAL FUND

Location: India