Best Food Industry Mobile Application

Primary target audience: Foodservice operators/owners Secondary target audience: Roland® sales force Goals: Customer growth and retention; reach and optimized communication efforts between Roland's sales and marketing groups; create an effective tool for the sales force to be better armed when face-to-face with new and potential customers. Considered a leader amongst specialty food importers and suppliers, Roland Foods harbors extensive industry knowledge and one of the most diverse selections of products. To enable and empower their sales force by putting valuable information [literally] at their fingertips, Roland Foods created a free iPad app which acts as not only a consumer-facing resource for hard-to-find specialty product information, recipes and culinary videos by top chefs, but as a toolbox and resource library for authenticated sales force users. More on what the app can do: -Search hundreds of recipes and browse related Roland® products -Search & find any product, recipe, news article, and more -Get the latest culinary news from the Global Experts in Specialty Foods® -Access Roland Foods’ video library -Save any content in a library of personal favorites -Share products and recipes with friends For the authenticated sales force users: -Browse pertinent sales material with or without an Internet connection [after download] -Use the powerful global search to find any sales material -Receive sales news from Roland Foods headquarters -Easily email information to colleagues and customers

Contributors:

Director, Account Services:	Lindsay Broveleit
Lead Interactive Architect:	Randon Chisnell
President & Owner:	Sandy Klein
Interactive Designer:	Nauman Mangla
Rob Hicks:	Creative Director

NEWHALL KLEIN, INC.

Location: USA

About the Agency:

In business for 25 years, Newhall Klein is an independent agency rooted in food and beverage branding and marketing. With core competencies ranging from integrated strategic and activation planning to digital marketing and packaging design/implementation, the agency has a unique perspective and experience level in the industry. NK works to be a sound strategic partner to their many long-term clients. The group is passionate about doing good work and holding themselves accountable for work which is not only beautiful and provocative, but produces results, is thought through with pragmatism and has purpose. NK's services include: -Integrated marketing strategy -Activation/media planning and tactical execution -Brand strategy and development -Graphic design -Digital marketing and web property design & development -Packaging line design and execution -Photography and food styling