The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

COSSETTE QUÉBEC


REALLY OPEN

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Best Advocacy Website, Best Gay/lesbian Website, Best Government Website

In 2010, 16% of hate crimes reported in Canada were motivated by sexual orientation. In the spring of 2013, the Quebec government decided to act by launching its first awareness campaign to fight homophobia. Given that the majority of Quebecers believe themselves to be more open to sexual diversity than average, our objective was clear: make all individuals reflect on their true level of openness.

Contributors:

Creative Director: Daniel Ouellet
Art Director: Marjorie Lapointe-Aubert
Technical Director: Louis Roy
Account Executive: Martine Delagrave
Project Manager: Krystle Langlois

COSSETTE QUEBEC

Location: Canada