At the moment more than 90% of charity foundations in Russia help ONLY children. If you are over 18, your chances of getting help are close to zero!
In order to attract people's attention to this issue we made an interactive video for YouTube.
http://www.youtube.com/watch?feature=player_embedded&v=LEaL61YPH5I
This video promotes the website (big-people.org), which unites charity foundations that help adults. Please, switch on the subtitles.
Contributors:
Creative Director: | Pavel Mordyukov |
Art Director: | Alla Eliseeva |
Copywriter: | Liza Shelegova |
Executive Producer: | Dmitry Lanskoy |
Director: | Rafael Lopez Saubidet |
General Producer: | Alexander Savitskiy |
General Producer: | Dmitriy Venikov |
Agency Producer: | Anna Kostyaeva |
DOP: | Vlad Opelyants |
1st AD: | Ognjen Knezi |
OUTOFTHEBOX
Website: ootb.ru
Location: Russia
About the Agency:
OutOfTheBox is a creative advertising agency specializing in the development of strategies and advertising campaigns for ATL and digital channels.