Best Tv Rich Media Online Ad

To promote the Fall 2012 series premiere of “Last Resort,” ABC Network partnered with digital agency TVGla to concept, design and launch a fully-customized and engaging branded YouTube channel. By transforming what initially appears to be a standard YouTube page into the control room dashboard of a nuclear submarine, the user is thrust into a similar life or death situation that is faced by the crew in the freshman series’ first episode. The experience hinges on the dramatic dilemma: “If you weren’t sure of the orders you were given, would you launch a nuclear strike on a country? Or would you risk your life and the lives of your crew and disobey the order?” Once the user chooses their answer they are taken down one of two completely different paths, one where they see the destruction and devastation they have caused, and the other where they put everyone’s life in danger as they are fired upon for disobeying orders. What makes this execution unique is the fact that TVGla created and developed all of the exciting design elements and motion graphics based primarily on the show’s pilot and visuals from the interior of the submarine.

Contributors:

ECD:	Julie Gargan
Producer:	John Morelli
Video FX/Editing:	Paul Sucharski
Developer:	Jeff Grey

TVGLA

Location: United States