Best Entertainment Rich Media Online Ad

To showcase the January premieres of Showtime Network’s lineup of three original series, digital marketing agency The Visionaire Group created a wholly unique user experience by syncing up the 980x100, 728x300, 160x600 and wallpaper on Zap2it’s homepage. Depending on which show the user clicks on in either the 160x600 or the 728x300, both the trailer and the site wallpaper change to reflect their choice, thereby creating a great brand experience. By turning three separate ads and the wallpaper into one large cohesive execution, TVG found a creative and unique way to effectively optimize an ad buy. This was also the first time Zap2it allowed all three banners and the site wallpaper to be linked via user interaction.

Contributors:

Creative Lead:	Francisco Camberos
Producer:	Mariam Mohajer-Rahbari
designer:	JoAnn Wu
Executive CD:	Julie Gargan

TVGLA

Location: United States