Best Sports Integrated Ad Campaign

RED executed a digital marketing campaign to drive Pay-Per-View buys for the fight between boxing's fiercest rivals, Pacquiao and Marquez. The campaign included custom editorial integrations, stunt takeovers and social media tactics to drive event momentum. A week before the fight, we took over the NASDAQ and Reuters billboards in Times Square with a live video stream of Manny Pacquiao training, and showcased that stream in online ad units as well. Altogether, this innovative digital campaign drove tremendous excitement and social conversation about the event and garnered additional press.

Contributors:

RED INTERACTIVE AGENCY

Location: USA

About the Agency:

RED is a full-service digital agency. We are comprised of experienced strategists, creatives, technologists, designers, marketers, storytellers, and inventors. And together we form a passionate collective dedicated to creating the most meaningful and effective digital solutions for progressive brands. We consistently deliver results for our clients by first gaining a deep understanding of their needs and target market, and then combining insight-driven strategy & ideation with the highest levels of execution. Ultimately, we find gaps in the marketplace and bring our unique brand of innovation to the digital landscape.