Best Technology Website

Micron’s brand, well-known and highly respected within the engineering world, suffered from a complex and inefficient website. With slow load times, users struggled to find the product info they needed to do their job.

EXTRACTABLE was tasked engage prospects and customers with technical data and tools to educate visitors about Microns cutting edge products within a completely new digital platform.


A personalized hub of information was created that worked for all audiences, across all devices. The website features a smart “predictive search” tool, which using advanced search and CMS technology provided content and utility within the one easy to window. This made it easier for users to quickly find what they needed from any page within the website. The experience also featured a tool, called workspace that allowed users to save and share information with others in real-time. To make the complex task of reviewing data sheets easier, EXTRACTABLE created new way to present lots of product information via HTML, replacing PDFs used in the old website.

Contributors:

Meg Davis :	Senior Consultant, UX
Mark Ryan :	Chief Analytics Officer
Simon Mathews:	Chief Strategy Officer
Tara Loosvelt:	UX Designer and Strategist
Lucinda Waysack:	Interactive Graphic Designer
Jesper Helweg:	VP, Operations

EXTRACTABLE

Location: USA

About the Agency:

EXTRACTABLE is an award-winning, data-driven digital agency that develops innovative business and marketing platforms. EXTRACTABLE delivers personalized, responsive, and deeply engaging experiences and campaigns, which yield breakthrough results. Recent clients include Visa, Micron, FedEx, Lending Tree, GoPro, Symantec, Leapfrog, and BlueCross BlueShield. Founded in 1999, EXTRACTABLE is a privately held agency based in San Francisco, CA. For more information, please visit www.extractable.com or follow us on Twitter @EXTRACTABLE.