Best Computer: Hardware Email Message Campaign

Campaign URLs:
http://preview.4at5.net/email_domains/hhos/6166/hhos_6166.html
http://preview.4at5.net/email_domains/hhos/6167/hhos_6167.html

Tasked with the goal of generating buzz and increasing online sales during HP’s annual clearance event, the Yesmail Interactive team developed a two-part animated email campaign, encouraging users to take immediate action for access to the best items available. This fun, fresh and memorable execution encouraged interaction with the brand and created a compelling sense of urgency, while still lending a tone of fun and playfulness around the shopping experience.

The objective of the campaign was to raise awareness of the sales event and increase clicks and revenue over the previous year’s clearance event campaign. Compared to last year’s event, the 2012 campaign saw a lift in clicks, a lift in conversions and a lift in revenue per message sent, even with a send volume higher than that of the previous year.

Contributors:

VP, Creative & Agency Services:	Matt Caldwell
Senior Designer:	Travis Rice
Senior Designer:	Mike Kippenhan
Copywriter & Editorial Manager:	Annie Wilkins
Marketing Strategist:	Marie Honme

YESMAIL INTERACTIVE

Website: www.yesmail.com

Location: United States

About the Agency:

We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications - while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment. We help you compete in the age of the customer. For more information, visit www.yesmail.com.