The objective of our National Baseball Hall of Fame MVP Me social site was to motivate baseball fans to buy tickets to the Hall of Fame Classic game on June 16, 2012, in celebration of Father's Day. The campaign linked playing baseball to spending quality time with family memebers and building fond memories together.
Contributors:
Account Executive: | Chelsea Karbocus |
SVP, Creative Director : | Ken Messinger |
VP, Associate Creative Director: | Philip Reynolds |
Group Copy Supervisor: | Sean O'Donnell |
Group Art Supervisor : | Michael Osterhout |
Corporate Relations Director: | Lori Goodale |
Director Multichannel Services: | Joe Arcuri |
Digital Strategist : | Michael Smith |
Models: | Eric Delnicki, Rafael Holguin |
Models: | Steve Toman, Steve Dubansky |
PALIO+IGNITE
Location: USA
About the Agency:
Palio+Ignite is an advertising agency revolutionizing healthcare and pharmaceutical marketing by leveraging the art+science of today with the technology+imagination of tomorrow.