Best Tv Mobile Application

Maintaining its reputation as a trailblazer in the industry, HBO continues to set the bar for what defines a true premium customer experience.

HBO has a reputation the precedes HBO GO, audiences know that they can always expect the best programming from HBO, anywhere and anytime they want to watch.

HBO GO is arguably the best example of what the industry calls “Over The Top” entertainment programming in the United States. Rather than featuring shows with limited runs" like you might find on Hulu, Netflix and On Demand, HBO GO lays all of its programming out there.

To introduce users to the HBO GO service, HBO created a mobile product tour. Featuring vibrant, high definition images, the sidescroller tells a story with helpful facts, functioning as an interactive guide to how HBO GO works.

Contributors:

Chris Spadaccini:	SVP, HBO Brand Marketing
Jason Mulderig:	Director, Brand Marketing
Maria Kim:	Manager, Digital Product Marketing
BBDO:	Agency
B-Reel:	Agency

HBO

Location: US