Best Energy Integrated Ad Campaign

Fraser developed on an integrated communications approach to support Southern California Gas Company�s 2012 safety campaign�s objective: to increase awareness of dialing 8-1-1 before starting any digging project to avoid damaging buried pipelines. Including:

� A compelling 15-second video, �Dig,� which worked efficiently as both online pre-roll creative as well as cinema advertising.

� A partnership with Pandora to develop SoCalGas branded stations, which, through engaging audio spots and visuals, gave SoCalGas 100% share-of-voice during users� listening sessions.

� A Mobile landing page to encourage users to add 8-1-1 as a contact to their mobile phones. As an incentive, a contest was developed in conjunction with Live Nation, where users had the opportunity to win free concert tickets. After entering, users could share their submission with their friends on Facebook, helping to spread the message and further ignite the campaign.

Contributors:

Van Secrist:	Interactive Associate Creative Director
Sergio Belletini:	Creative Director
Lisa Ansis:	ACD - Writer
Laura Bearer:	Producer
Melysa Miller:	Account Director
Kinley Croton:	Account Supervisor
Missy Marich:	Sr Digital Producer

FRASER COMMUNICATIONS

Website: www.frasercommunications.com

Location: USA

About the Agency:

Fraser Communications has been in the business of growing our clients’ brands since 1998. As a full-service communications agency, Fraser Communications creates award-winning, integrated advertising and public relations campaigns for clients ranging from Fortune 500 companies to government agencies and non-profits. At Fraser, we continually raise the bar on innovation. That’s why we won “Digital Agency of the Year 2011” from thinkLA. And it’s how we continually go above and beyond the “standard.” Visit our site to see our current work and learn how we can grow your brand or help with a new project: http://www.frasercommunications.com Specialties: Advertising, marketing, market research, display advertising, media planning, media buying, qualitative research, quantitative research, strategic planning, outdoor advertising, SEO, SEM, interactive marketing, search, public relations, social media