Best Telecommunication Interactive Application

Project Overview:
Avaya was interested in updating a useful, but woefully out-of-date tool called the Avaya Contact Center Sales Engagement Tool, which allowed users to determine the most relevant Avaya product for their business. The enhancements included a full conversion of the codebase, customized user functionality and output of results, full visual redesign, and the creation of partner versions with unique functionality, consolidation and organization of relevant premium content. We transformed the experience to be much more human-centric as users had a more customizable and engaging experience.

Objectives:
• Increase sales and partner engagement with the tool
• Create a customer facing version of the tool to be used in demand generation campaigns
• Develop a more up-to-date tool in both functionality and appearance

Target Audience:
Avaya’s target for their enterprise solutions is a set of highly technical decision makers in Fortune 1000 companies, with titles like Director of IT, CIO, VP of Network Operations or IT Manager.

Strategy:
The Solution Finder Tool is as simple as the name suggests: when you’re in the research phase of the buying process for complex and expensive solutions, guidance on what is the right fit for your company is top of mind. Making an easy-to-use tool that does a lot of the up front work salespeople typically do puts the decision making power in the hands of the user, and allows Avaya sales to focus more on leads that are closer to a sale. It solves multiple lead generation and sales problems while simplifying and improving the shopping experience for a potential customer.

Experience it at: https://www.avaya.com/usa/Avaya-Solution-Finder/Default.aspx

Contributors:

FACTION MEDIA

Location: United States