Best Hotel And Lodging Online Ad

The goal of Lake Lanier Islands Resort’s animated banner was to merge playful, vivid imagery with engaging copy, in order to produce an enticing yet aesthetically pleasing design; while also, driving traffic to the website’s listing of on-site activities. The clean design and easy to follow message effortlessly convey Lake Lanier is a family friendly destination where both kids and adults can enjoy some much needed time away. The animated banner was placed on FamilyGetaway.com, and received an average of 150 clicks per month during the 8 month period in which it ran. The website received a boost in visits during this time, compared to visits during the previous year, as well as an increase in page views on the “Activities” page. Lake Lanier Islands Resort attracts a large amount of leisure travelers and families, with their expansive island property located just north of Atlanta. Exciting activities such as zip lining, golf, a ropes course, a water park, boating, beach activities and more are offered on site, helping to make this property a favorite among locals and tourists alike.

Contributors:

HEBS DIGITAL

Location: United States