Best B2b Online Campaign, Best Consulting Online Campaign, Best Design Online Campaign

Accenture is a global management consulting, technology services and outsourcing company that works with some of the world’s most successful companies across a vast number of industries and business functions. With more than 259,000 people serving clients in more than 120 countries, Accenture competes for large contracts with the most lucrative being multi-year engagements worth hundreds of millions of dollars. Accenture has achieved tremendous success in marketplace awareness with its extremely elusive target audience. The brand has evolved and matured and Accenture’s objectives are now shifting to move beyond awareness to drive buyer consideration. In November 2011, Accenture launched the next chapter in the history of its celebrated brand. Recognized as a pioneer in B2B marketing with a long track record for disrupting convention in the category by taking a consumer brand approach to marketing, Accenture continues its legacy for innovation, breaking new ground and setting new standards. Accenture’s new integrated global brand campaign takes its positioning to the next level by demonstrating the full depth and breadth of the company’s capabilities and by focusing on the value Accenture creates for its clients. With its bold new campaign, once again Accenture disrupts convention and stands out in the crowded B2B space.

Contributors:

TBWA

Location: USA