Best Insurance Online Video

If we were just a new health insurance carrier telling our story would be simple. But we’re not just new; SeeChange Health offers a new kind medical of coverage, too. Communicating this difference to employers and brokers in the small and mid-size group market segments, while assuring them we can be trusted as their insurance company, is critical. Buying health insurance is a decision business owners take seriously—it’s expensive and critically important to themselves and to their employees. This makes taking on well-established carriers (e.g., Blue Cross or Aetna) a monumental challenge.

The video, accessible on our web site and used by our sales force in the field, successfully captures our brand essence while effectively communicating our unique (if complicated) value proposition, doing so in an engaging, entertaining way. The use of playful animation underscores our difference from our more staid competitors. The video’s “cheekiness” meshes well with our tone of all our marketing. Significantly, in less than two minutes the video explains what makes SeeChange Health different and better than the competition, while simultaneously reassuring them we deliver the same basic services they expect and need.

The results: extraordinary. SeeChange Health is the fastest growing health plan in California and Colorado with annual membership growth over 400%. This video (and others in the series) is central to our overall corporate messaging and one reason why, in February, Fast Company magazine will name SeeChange Health as one of the world’s most innovative companies.

Contributors:

Epipheo Studios:

SEECHANGE HEALTH

Location: USA