Best Consumer Goods Online Ad

The Challenge
The summer grilling season is key to Hebrew National’s success, and the brand needed a way to remind consumers why 100% pure kosher beef is worth the price premium. For consumers, the summer of 2012 was all about the London Olympics. So how coiuld Hebrew National grab consumers’ attention by capitalizing on this seasonal cultural trend?

The Solution
By demonstrating the medal-worthy quality of Hebrew National beef franks, of course. With an entertaining iMedia execution created outside of the national brand campaign, the product’s premium quality was brought to life as our hero raised the bar for Hebrew hot dog superiority. The final execution was a combination of video and stop-motion photography blended together into a compelling demonstration of our beef frank’s superior taste and quality.

Contributors:

Executive Creative Director:	Dave Maly
Creative Director:	David Shepard
Art Director:	Eric Thompson
Art Director:	Tim Freeman
Sr. Copywriter:	Adrea Beatty
Designer:	Ben Mullins
Producer:	Sara Lafranconi
Account Executive:	Jordan Futscher

POSSBLE

Location: United States