Geared towards leisure travelers looking to vacation in Florida, Hilton Sandestin Beach Golf Resort & Spa launched an integrated ad campaign that utilized advertisements, e-newsletters and email promotions with the goal of boosting room bookings for the resort. Each of the different elements encouraged bookings by promoting special pricing, vacation packages and activity offers geared towards leaisure travelers.
Contributors:
Director of Sales & Marketing at Hilton Sandestin Beach Golf Resort & Spa: | Karen Cooksey |
Director of Communications, Miles Hospitality: | Camron Reid |
Director of Online Marketing, Miles Hospitality: | Kim Palmer |
MILES
Website: www.milespartnership.com
Location: USA
About the Agency:
Miles Partnership markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward-thinking digital and print content marketing solutions.