The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

MASON SCHOOL OF BUSINESS AT THE COLLEGE OF WILLIAM & MARY


REVOLUTIONARIES WELCOME INTEGRATED CAMPAIGN

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Best Education Integrated Ad Campaign, Best Of Show Integrated Ad Campaign

M/F; 22-34; Bachelors degree; in middle management were directed to the Full-time MBA program for enrollment.
M/F; 30-45; with Bachelors degrees who want more success at their current corporation/place of employment were directed to the EMBA program for enrollment.
M/F; 25-45; with Bachelors degrees who need to balance family/career/education were directed using the integrated campaign to the FLEX MBA program for enrollment.
M/F; 20-24; majored/majoring in Accounting; recent graduates or those who are 1-2 yrs away from graduation were directed to the MAcc program for enrollment.

Contributors:

Cheif Marketing Officer: Andrea Sardone

FITTING GROUP

Location: USA

About the Agency:

Fitting Group works with hungry underdogs and revolutionaries – challenger brands ready to forsake convention and disrupt their category. By definition, challengers are not frontrunners in their industry, but they have the guts to make moves others won’t. - See more at: http://fittingroup.com/#sthash.M6mI2HAo.dpuf