Best Retail Website

Barneys New York approached Huge to assist in redesigning Barneys.com with the goal of bringing their unparalleled in-store shopping experience to the World Wide Web.

Barneys sought to simplify the navigation process while amplifying engagement for their visitors. By implementing tools, such as ‘Complete the Look’, ‘Favorites’ and ‘Exclusively Ours’, the redesigned Barneys.com actively immerses customers while digitally conveying the legacy of the brand they know and love. The new tools help visitors take a look into the latest Barneys fashion as well as the culture surrounding it. For example, the new Favorites tool offers a social way to shop, and keeps the fashion customers crave at their fingertips. With Favorites, shoppers can create a look that suits them, ‘favorite’ items or entire categories and keep track of particular styles and designers, so that they will be the first to know if something new arrives. Once enough people ‘favorite’ an item, it is deemed ‘Most Loved’, earning a spot on the list of things Barneys shoppers and fashion insiders truly covet. Additionally, the Exclusively Ours tool highlights the unique relationships Barneys has with the industry’s most talented designers. Customers can filter through a designer’s entire line to find the items of their preference that cannot be found anywhere else. Pieces can be explored as a collection or as a curated look book. The new website offers shopping with a story, ultimately delivering an elegant and engaging experience that makes Barneys, Barneys.

Contributors:

Creative Director, Huge:	Clayton Crocker
Associate User Experience Director, Huge:	Aron Wahl
Art Director, Huge:	Jorge Balarezo
Lead Developer, Huge:	John Grogan
Engagement Director, Huge:	Dawn Parks
Project Manager, Huge:	Grace Paik
Sr. Solutions Architect, Huge:	Simon Fong
COO, Senior Executive Vice President, Barneys:	Daniella Vitale
VP of Ecommerce, Barneys:	Larry Promisel
Director of Ecommerce, Barneys:	Jordan Holberg

HUGE

Website: www.hugeinc.com

Location: United States

About the Agency:

Huge provides business strategy, design, marketing and technology services to some of the world's largest businesses and best-known brands. The company is known for successfully harmonizing user needs and business goals to create industry-changing digital experiences for its clients. Huge has offices based in the United States, Europe, Latin America and Asia, and is part of the Interpublic Group of Companies.