The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Online Ad, Best Of Show Online Ad
At the end of the Froot Loops TV spot, the Sooper Looper snake tangled Toucan Sam in his coils. Can Toucan Sam escape and save the Froot Loops? Kids (ages 6-8) decide what happens next on FrootLoops.com. This online ad takes full advantage of the long, narrow 160 x 600 ad space to show the cliffhanger moment of Toucan Sam in the snake’s coils and lets kids know that they can decide how the story ends. The coiling action of the snake and the clear call to action make this banner a fun, exciting segue into the featured story-telling activity.
Contributors:
BIGGS|GILMORE
Location: USA