Best Financial Services Integrated Ad Campaign

For the 2012 Olympics, TD Ameritrade endorsed five athletes on their journey to London. Our task was to tell a larger story about the brand, a story about guidance, support and “help along the way.”

Rather than simply showing the help, we invited the entire country to support the athletes by using their personal Twitter handles in all our ads. Across broadcast television, banners and YouTube, TD Ameritrade offered up genuine support for our athletes—all from real fans, in real time.

Contributors:

Chief Marketing Officer:	Phillip Bowman
VP- Brand Marketing & Communications:	Denise Karkos
Director Offline Advertising:	Jennifer Burns
Sr. Manager Offline Advertising:	Reenie Burns
Director, Social Media Marketing:	Dedra DeLilli
Group Manager Digital Advertising:	Francie Staub
Project Manager Digital Advertising:	Joanne Kim
Co-Chairmen/Co-founders:	Jeff Goodby, Rich Silverstein
Executive Creative Director/Associate Partner:	Rick Condos
Creative/Production :	Justin Walsh, Anders Gustafsson, Zac Spector, Craig Melchiano, Enrique Camacho, Liz Jones

GOODBY, SILVERSTEIN & PARTNERS

Location: USA