Best Food Industry Interactive Application

Everyone knows the most brilliant Easter eggs start with PAAS egg-dying kits and Heinz Vinegar. So these two brands were a natural to partner for the ultimate digital egg-dying app, which lets moms and kids dye, decorate and share digital Easter eggs from their iPad. The look and feel of the app picks up the iconic images from the egg-dying kits most of us grew up with – from the lovable bunny “Cotton” to the colorful dye tablets to the shaky wire holder. Once an egg is decorated, users are encouraged to share their egg. For each egg shared, PAAS and Heinz made a donation to Make A Wish Foundation.

Contributors:

BIGGS|GILMORE

Location: USA