QNASL (beclomethasone dipropionate) Nasal Aerosol is a prescription corticosteroid medication that treats seasonal nasal and year-round nasal allergy symptoms in adults and adolescents 12 years of age and older. On top of year-round allergy treatment, QNASL is also a treatment for Mountain Cedar allergies, which particularly affects Central Texas in the winter. Known as "cedar fever", it's a dreaded time of year for sufferers.
Heartbeat Ideas & the QNASL marketing team looked to geo-target this area of Texas and present QNASL as the treatment for Mountain Cedar allergies.
Contributors:
Associate Director, Marketing, Teva Respiratory: | Scott Ellis |
Group Account Director: | Liz Castellanos |
Associate Account Director: | Katie Wade |
Creative Director: | Chris Whaites |
Art Director: | Jordyn Swingler |
Interactive Developer: | Andrew Landowski |
Associate Director, Search: | Colin McShane |
Producer: | Jamie Tsuzuki |
Associate Producer: | Robyn Matza |
Media Planner: | Andrew Simon |
HEARTBEAT IDEAS
Location: US
About the Agency:
In this radically transforming marketing landscape, Heartbeat is the Consumer & HCP AOR leader that specializes in helping brands overcome the odds and exceed their goals by outsmarting, outworking, and outperforming the competition. The digitally-native, full-service agency dissects a brand’s unique competitive challenges and delivers a smarter approach by leveraging unexpected strategies, daring creative, innovative solutions, faster processes, and a scrappy mentality. Heartbeat is proud to have partnered with world-class organizations like Genentech, Galderma, Novartis, Pfizer, and UNICEF. California-based sister agency, Heartbeat West, brings that same fighting spirit and world-class strategic and creative skills to healthcare clients on the West Coast. Managed by sun-seeking refugees from Heartbeat Ideas’ New York base, Heartbeat West offers clients the energy and uncompromising attitude of a “New York agency,” only with palm trees and better Mexican food. Heartbeat Ideas and Heartbeat West are members of Publicis Health.