Best Financial Services Online Campaign

TDA's goal to democratize the world of personal investing is achieved through their top-notch trading platform like thinkorswim.

Elite level traders are fearless, highly confident merchants of the market. And while they love having an edge, they are cautious when it comes to switching trading platforms. In order to jolt traders out of this inertia, we created flash banners that play into the trader's ego to make them think twice about their current trading platform. The result is edgy creative that taps into the emotions of the traders and stands out from the category.

Contributors:

VP- Brand Marketing & Communications:	Denise Karkos
Group Manager- Digital Advertising:	Francie Staub
Project Manager- Digital Advertising:	Joanne Kim
Co-Chairman/Co-founder:	Jeff Goodby
Executive Creative Director/Associate Partner:	Rick Condos
Creative Director:	Anders Gustafsson
Art Director:	Megan Penmann, Jon Barco, Enrique Camacho
Copywriter:	Margie Childey, David Burd
Production:	Michael Phillips, Liz Jones, Katy Hill
Strategy:	Aaron Wiggan, Ralph Paone

GOODBY, SILVERSTEIN & PARTNERS

Location: USA