Best Food Industry Rich Media Online Campaign

Throughout 2012, kids (ages 6-8) were given new ways to interact with Froot Loops adventures. Each new place that Toucan Sam and the Nephews discovered opened up fun new ways for kids to tell stories. With the “Sooper Looper,” “Jelly” and “Iguana Wanna” online ad units, kids were given interactive teasers of on-site activities that engaged them with new nemeses and ways for kids to create their very own “frooty adventures.”

Contributors:

BIGGS|GILMORE

Location: USA