Best Education Rich Media Online Ad

The Audience are potential students to apply and attend Columbia University School of General Studies.
This school is comprised of a diverse student body, that includes performing artists, self-made Wall Street CEOs, Green Berets, and international transfer students and this is what makes Columbia University School of General Studies unique. Each GS student has a different story, with different qualities, passions, and experiences. Together they share a sense of individuality that defines not only themselves but GS as a remarkable college.

Some of these students are either just beginning their undergraduate educations or resuming them after a break from school. They’ve had careers, served in the military, raised families, and lead rewarding lives. Obtaining an Ivy League college education is their next milestone. These students’ life experiences are what brought them to GS and deciding to attend GS was the beginning of the next part of their story.

The full campaign features 4 different students from GS. This banner’s student represents a Transfer Student that made her way to the US from Tel Aviv. To build the messaging, we interviewed each student and photographed personal belongings that visually represented their story. We wanted to create a creative platform that felt personal and represented the students’ individuality and the passion, drive, strength and determination that are innate in each of them.

Contributors:

Creative Director:	Ted Kirschner
Associate Creative Director:	Jessica Benoit
Copywriter:	Colin Connor
Interactive Programmer:	Peter Zubek

TMP WORLDWIDE

Location: United States

About the Agency:

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