Best Food Industry Online Campaign

The Rice Krispies brand is all about helping moms share simple fun moments with their kids.
Aimed at moms with young children, these online ads for Rice Krispies ran during different holidays and showcased kid-friendly, holiday-themed recipes for Rice Krispies Treats that moms could have fun creating with their kids. Moms could click through to the Rice Krispies website to view, print or email the recipe.

Contributors:

BIGGS|GILMORE

Location: USA