Best Telecommunication Integrated Ad Campaign

Target group:
Football lovers (both existing Telenet clients as prospects)

Goal:
Where Sporting Telenet used to be a set of TV-stations, it has now evolved into a full-blown football channel through which Telenet spoils its soccer lovers with live matches of the Belgian League, the best European competitions and daily updates and international highlights. To make supporters subscribe to the paid channel for a whole year, we tapped into their need of always being up to date about the game. Instead of the start, we focused on the final stages of the championship, money-time when every tackle, dribble, goal can be decisive.

Contributors:

Account Director:	Sophie Steyaert
Senior Account Manager:	Ine Mannaerts
Senior Project Manager:	Carla Wauben
Project Manager:	Ulrike Kuschel
Executive Creative Director:	Samuel De Volder
Senior Strategic Planner:	Johan Peeters
Senior UX Architect:	Tina De Cock
Multimedia Developer:	Stijn Van Minnebruggen
Senior Interactive & Motion Designer:	Bert Beckers
Lead Designer:	Nicky Lauwerijssen

THESE DAYS

Location: Belgium

About the Agency:

These Days is a full-service communication agency specialized in interactive marketing. With offices in Antwerp and Amsterdam, we offer, together with 125 colleagues services to clients such as Microsoft, Pioneer, Ford, Land Rover, National Lottery, Telenet, Q8, etc this both for the Benelux as the international market. Via the Wunderman network we have access to knowledge from over 65 local agencies in as many countries. More info on www.thesedays.com