Best Other Mobile Application

Mahindra & Mahindra Ltd. was keen on creating a mobile presence that would highlight the corporate group’s size and global reach. The mobile site was meant to cater to varied users including - investors, media persons and job seekers - hailing from diverse geographical markets. And so, the key challenge was structuring the site’s content. Also, it was imperative to ensure that all users, irrespective of the type of handsets they used, had a great user experience. Therefore, we proposed that a two version mobile site be built. One that is optimized for small screen phones and keyboard input feature phones such as Nokia, J2ME and Blackberry. The second version was specifically built for large, touch screen, smart phones, in order to create a richer, more engaging experience than what smart phones usually allow for. To tackle the challenge of restructuring content so that users can find what they are looking for within ‘3 clicks’, we focused on making the most relevant information accessible on the homepage. Also the adoption of a neat, clean layout, along with large banners helped create a strong visual brand connect between the user and the brand.

Contributors:

VP, Operations:	Jyoti Kotecha
Creative Lead:	Nilesh Singh
Graphic Designer:	Rayomond Pavri
Project Manager:	Vaibhav Sakhalkar
UX Lead:	Manasi Barve
PLP Lead:	Ramesh Shah
PLP Resource:	Jayashree Gala
PLP Developer:	Prashant Walvekar
Testing Resource:	Manoj Gharat
Business Head - Thmbstrk:	Satwick Saxena

INDIGO CONSULTING

Website: www.indigo.co.in

Location: India

About the Agency:

Indigo Consulting (www.indigo.co.in) is one of India's leading full-service digital agencies. We are part of the Publicis Groupe and aligned with the Leo Burnett Worldwide network. Our services include online marketing, website design and development, search engine optimization, usability research and testing, social media marketing and mobile marketing. Started twelve years ago, Indigo Consulting is now a 150 + team of interactive marketing specialists, functioning across various departments. Our client servicing team is supported by a full-fledged creative team and a technology & delivery team of over 50+ professionals operating in- house. In 2009, Indigo Consulting introduced its own dedicated unit, UX Labs (www.uxlabs.co.in), focusing entirely on Usability Services. Usability best practices are ensured across services that include user research, research-based information architecture, usability testing and expert UX evaluation. Thmbstrk (www.thmbstrk.co.in), our independent mobile marketing division was launched in 2011, focusing on a comprehensive range of mobile marketing services like mobile augmented reality, mobile sites, QR codes, SMS based services, mobile apps and mobile advertising. In addition to testing, mobile usability and analytics, Thmbstrk can execute across all mobile channels. We also have a specialist Search Engine Marketing unit that offers SEO and SMO services. Our skills in business understanding, creative, technology and marketing have helped address the online communication needs of an impressive list of clients that includes Hindustan Unilever, Asian Paints, HDFC Bank, Kolkata Knight Riders, Abu Dhabi Commercial Bank, Thomas Cook, South Australia Tourism Commission, MakeMyTrip, Condé Nast, Cathay Pacific.