Best Game Site Social Media Campaign

The goal of our integrated campaign was to drive visits and registrations to RAY’s gaming site. Additional goals included boosting the general awareness of RAY’s Pajatso game and RAY’s positive brand image, increasing Pajatso-related web searches and the fan count of Pajatso Facebook Page. The return on marketing investments had to be at least 150 %. The primary target group was recreational players between the ages 18-54. To reach our goals and the target audience we created an enticing large-scale multi-channel campaign with a social heart.

Contributors:

Account Manager:	Hanna Forsström
Project Manager:	Hanna Martikainen
Creative Director:	Matti Djateu
Art Director:	Timo Helenius, Tommi Niskanen
Planner:	Timo Paloheimo
Visual Designer:	Antti Hovi
Developer:	Markku Hämäläinen, Jani Mikkonen, Tuukka Häkkinen
Copywriter:	Matti Kainulainen, Sara Varjoranta

WHITE SHEEP ISOBAR

Location: Finland