About the Agency

We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues. We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media. We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM.

The Team

• Chief Creative Officer: Conor Brady
• Executive Creative Director: Steve Savic
• Creative Director: Jordon Mowbray
• Senior Art Director: Carl Lukasewich
• Art Director: Euny Choi
• Art Director: Darren Wood
• Copy Director: Peter von Sass
• Producer: Gene Ho
• Group Planning Director: Chrissie Graboski
• Technology Director: Scott Ingalls