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SIMILAC SIMPLEPAC
The first packaging innovation in the infant nutrition category in 50 years deserved some excitement. Who better to announce this revolutionary redesign than a design expert?
Knowing Extreme Makeover: Home Edition host Ty Pennington resonates with our target—moms—we enlisted his help. In our high-impact minisite, Ty showcases the formula-can makeover in a fast-loading, full-screen video tour, guiding moms through the features of SimplePac.
The site also features video testimonials of moms talking up their favorite product features, and visitors are invited to share their own comments and enter a nursery design contest—all in a seamless and engaging interactive experience.

Contributors:

Mara Cakan:	Art Director
Kristine Shuey:	Senior Designer
Laura Gels:	Associate Designer
George Alexander:	Senior Copy Director
Nick Shultz:	Associate Interactive Director
Matt Berohn:	Experience Designer
Lauren Hellings:	Client Service Supervisor
Jason Ruebel:	Group Director, Client Services
Nick Eads:	Copywriter

BRIDGE WORLDWIDE

Location: USA