Best Retail Email Message Campaign

Miss Sixty - a brand well known for glamorous clothes, glamorous models and now, glamorous email marketing...

Miss Sixty, the global and glamorous fashion brand, asked the equally stylish Wickedweb team to handle their new email marketing campaign. The aim was to generate excitement among the UK market, raising awareness of the brand among the female 18 - 35 year old, trendy, fashion setter audience. Encouraging brand loyalty was key so another goal of the campaign was to build a relationship with the audience through the frequent communication and exclusive offers. The third objective was to grow the subscriber database by managing the store cards and encouraging recipients to send the emails on to their friends.

A prolonged bout of lustful window shopping confirmed what we already knew - nothing less than cutting-edge design would suffice. We needed to make email marketing sexy, and so created a series of emails that featured some of our strongest, most stylish and innovative creative.

Promoting the trendy Miss Sixty brand as much as the products themselves, our e-shots were geared to perfectly capture public attention. Competitions and giveaways successfully encouraged recipients to 'forward to a friend', maximising the audience exposure and ensuring consumer interaction with the brand. We achieved a successful, design-led email marketing strategy that consistently did justice to one of the world's most fashionable brands. Email open rates were well above average - often as high as 50% - and the Miss Sixty database saw significant growth, over 600%, during the campaign period.

Contributors:

Managing Director:	Stuart Wells
Senior Designer:	James Saunders
Senior Account Manager:	Anna Dixon

WICKEDWEB

Location: UK